December 17, 2013
Something Natural Sparkling Water named as a finalist in the foodbev.com awards 2013 | Best redesigned drinks brand
The finalists and winners in the FoodBev.com Awards 2013 have been announced. A digital Showcase magazine showing all entries, finalists and winners can be viewed here.
The judging panel considered over 100 entries in six categories.
“The philosophy of the FoodBev.com Awards is to celebrate creativity, and we look for brands that are eye-catching, creatively dominant, original if not unique, practical and useful,” said Bill Bruce, chairman of the judges. “This year’s entries demonstrated that the pace of invention and innovation has not slowed, and from small brands to large businesses and even private label, the judging panel was impressed by the wide range of entries.”
“This year’s awards saw an interesting mix of established businesses and newcomers, with plenty of exciting brands and creative work,” said head judge Shaun Weston. “It was tough being a judge this year!”
Best new food brand
- WINNER: Little Big Brands (US) – The Epic Seed
The panel said: ‘A multicultural approach, an easy to consume better for you product in an easy to understand fashion’, and ‘Great typographic choice to talk about authenticity. Brings a fresh and new look to dairy products’.
FINALISTS: Smári Organics (US) – Smári Organic Icelandic Yogurt, Pure (UK) – SPC Nature’s Finest Go Fru brand packaging and design, and Fresh five premium food (Germany) – Kissyo Premium Frozen Yogurt.
Best redesigned food brand
- WINNER: Lavernia & Cienfuegos – Delhaize Soups
The panel said: ‘Easy to navigate through the range. Elegant and simple. Romancing the benefit, soup becomes gourmet food!’, and ‘Funny and outstanding design’.
FINALISTS: Slice Design Ltd (UK) – Danone – Activia Pouring Yogurt, Heavenly Tasty Organics Ltd (Sweden) – company rebrand, and BrandOpus (UK) – Willie’s Cacao.
Best new drinks brand
- WINNER: BrandOpus (UK) – Vivid
The panel said: ‘The illustration becomes an icon while communicating the product’s concept and health credentials’, and ‘Matcha is the hot trend in functional super tea and the branding shows willing in a young sector. Great colour palette!’.
FINALISTS: Oji Drinks (Sweden) – Oji Drinks, Bembel-With-Care (Germany), and Bembel-With-Care Apfel-Schaumwein.
Best redesigned drinks brand
- WINNER: Springetts Brand Design Consultants (UK) – Williamson Tea redesign
The panel said: ‘How to enhance the iconic and unique values of a brand’, and ‘Beautiful use of illustration to create a memorable range of packs. If there was a Best In Show category, this would win it’.
FINALISTS: Little Big Brands (US) – Something Natural, Customdrinks (Spain) – Maeloc, and Icelandic Glacial Water (US) – Icelandic Glacial Water.
Best brand marketing campaign
- WINNER: We Are Social (UK) – Grow Your Own
The panel said: ‘Great education campaign through fun engagement. A truly lovely idea that would enchant mums and kids and get them to love their favourite brand even more’, and ‘Great way of subtly creating a link between the product and its wholesome credentials’.
FINALISTS: All Market Europe Ltd (UK) – Let Nature Do Its Thing, The Good Whey Co (UK) – Upbeat, and We Are Social (UK) – Wimbledon Wiggle.
Best creative agency
- WINNER: Little Big Brands (US)
The panel said: ‘Trends turned into understandable design’, and ‘Impressive in their breadth and bravery’, and ‘A great portfolio that shows creativity and professionalism’, and ‘Demonstrates the ability to work with big brands while maintaining a creative and independent feel to the smaller projects’.
FINALISTS: BrandOpus (UK), and Slice Design Limited (UK).