# Something Natural Private Brands

> Something Natural Inc. (doing business as SOMETHING NATURAL Private Brands) is a private-label beverage company based in Marblehead, Massachusetts, United States. We develop, produce, and deliver private-label sparkling beverages, energy drinks, mocktails, and single-serve drink-mix sticks for national retailers. Each program runs from formula through delivery to the retailer's distribution centers, so the retailer's team works with one partner instead of a supply chain.

- Website: https://drinksomethingnatural.com/
- Legal name: Something Natural Inc.
- Brand name: SOMETHING NATURAL Private Brands
- Contact email: inquiries@drinksomethingnatural.com
- Headquarters: Marblehead, Massachusetts, United States
- Production: Filling and packing at partner facilities in the United States and Canada

## Who we serve

National retailers who want a differentiated shelf under their own brand. Buyers can pick a proven base, adapt flavors and claims to their shopper, or bring a concept for us to develop.

## Ready-to-drink beverage program

Canned and bottled drinks in everyday core items, seasonal flavors, and limited-time rotations, in single-flavor or mixed variety cases.

Categories:
- Sparkling water
- Sparkling water with electrolytes
- Caffeinated sparkling
- Energy drinks, full sugar and sugar-free
- Sparkling mocktails
- Ginger ale and citrus soda
- Mini mixers: tonic, soda, ginger ale
- Sparkling tea
- Juice-forward sparkling

Packaging: aluminum cans, PET bottles up to 2 liters, and Tetra Pak cartons.

## Drink-mix stick program

Single-serve powder sticks that shoppers add to water, sold in 6-count cartons and multi-carton variety cases. Core lineup plus summer, fall, and other seasonal variety packs.

Categories:
- Hydration
- Sugar-free hydration
- Coconut hydration
- Collagen
- Probiotic
- Clear whey protein
- Seasonal and limited-time flavors

## Package formats

Drawn from packaging that already works at retail:

- Mini can, 7.5 fl oz
- Sleek can, 250 mL
- Sleek can, 12 fl oz
- Standard can, 12 fl oz
- PET bottle, 17 fl oz
- PET bottle, 1 liter
- PET bottle, 2 liter
- Tetra Pak aseptic carton
- Single-serve stick

Pack counts: 4-pack, 6-pack, 8-pack, 12-pack, 15-count, 24-count variety, and 6-count stick carton.

## What we handle

- Formulation and flavor: flavor development with established flavor houses, sample rounds, and sugar-free or functional variants
- Ingredient and packaging supply: flavors, juices, cans, cartons, and ends, held so production runs on schedule
- Production network: filling and packing across partner facilities in the U.S. and Canada, matched to each format
- Quality testing: finished product tested by independent third-party labs, with results shared with the retailer's QA team
- Deposit and label compliance: container-deposit programs such as California CRV handled through billing, plus label and marking checks
- Delivery and replenishment: warehousing and scheduled shipments to the retailer's distribution centers, planned against sales and inventory data

## How a program works

1. Program brief — category, flavors, claims, price point, pack counts, and target volume
2. Samples and approval — flavor rounds until the product is signed off
3. Artwork and specs — the retailer's design on our dielines, with label and deposit markings checked
4. Production — materials staged and the run scheduled at the right facility
5. Testing and release — third-party lab results before product ships
6. Ship and replenish — pickups to the retailer's DCs, then reorders planned from sell-through

Seasonal and limited-time items follow the same path each cycle.

## How to start a program

Retail buyers can fill out a program brief at https://drinksomethingnatural.com/ and email it to inquiries@drinksomethingnatural.com. The team responds with options and samples.